We’re not a typical agency. Good.
Most agencies sell you a service. We build you a system. Perth-based, Australia-wide, and focused on trades, builders and home-service businesses since day one.
I’ve started jobs at 6am and quoted three more at lunch.
Before Epsillon Media, I was on the tools as a bricklayer. I know what it’s like to finish one job while trying to work out where the next one is coming from.
When I moved into marketing, I kept seeing the same problem. Agencies had no idea what a real trades business looks like. They ran campaigns built for retail stores and wondered why tradies were getting rubbish leads. Wrong message, wrong audience, wrong system.
So I built something different: an agency that speaks the language, understands the workflow, and builds marketing around how a trades business operates.
Jono WardFounder & Director
Built for businesses that build.
We do things differently. On purpose.
Every decision is designed around one thing: getting your business more qualified leads. Not impressions. Not followers. Leads.
| Most agencies | Epsillon Media |
|---|---|
| Sell you a service and move on | Build a lead generation system that runs while you work |
| Report on impressions and reach | Report on enquiries, booked jobs and revenue |
| Work with anyone who has a budget | Only work with builders, trades and home-service businesses |
| Start running ads on day one | Start with a strategy workshop, before a dollar is spent |
| Leave you juggling five different tools | Give you one CRM for leads, follow-up, reviews and bookings |
Three phases. Nine stepping stones.
The Epsillon Method is how we help trades businesses get consistent leads and scale on autopilot. Three phases, three stepping stones each. Nine steps total. Each step builds on the last.
Fill the Pipeline
We build a predictable lead generation engine that gets your phone ringing with qualified buyers.
- 1TargetingIdentify exactly who your ideal customers are and where to find them.Work out exactly who your ideal customers are and where to find them: the suburbs you service, the jobs you want more of and the problems that make people pick up the phone.
- 2OfferCreate an offer that gives prospects a compelling reason to contact you.Craft the hook that gets people to respond. A clear, specific offer gives homeowners a compelling reason to contact you now, instead of scrolling past or calling the next business on the list.
- 3TrafficDrive qualified traffic to your offer consistently.Get your offer in front of the right people consistently, with paid ads on Facebook, Instagram and Google. The aim is a steady flow of qualified enquiries, not a one-off spike.
Lock the Follow-Up
We install CRM and automation so every lead receives an immediate response and consistent follow-up.
- 4CaptureCapture every enquiry in one central system.Every enquiry lands in one central CRM, whether it comes from an ad, your website, a phone call or a message. Nothing gets lost in a notebook, an inbox or someone’s head.
- 5Speed-to-LeadRespond to every enquiry within seconds.Respond to every enquiry within seconds. Instant SMS and email replies, missed-call text back, online booking and alerts to your team make you more likely to be the first business they hear from.
- 6NurtureStay top of mind until prospects are ready to buy.Stay top of mind until people are ready to buy. Follow-up sequences by SMS and email keep the conversation going, so a lead who isn’t ready today still thinks of you when they are.
Scale the System
We optimise your marketing and customer systems so your business grows without adding more hours.
- 7ConvertTurn more enquiries into paying customers.Turn more enquiries into paying jobs. A clear quote-to-close process, easy booking and a pipeline you can see at a glance help you follow up every quote instead of letting it drift.
- 8RetainGenerate more business from existing customers.Win more work from the customers you already have. Review requests, campaigns that reactivate past customers and repeat-customer systems bring in jobs without paying for a brand-new lead every time.
- 9OptimiseMeasure, improve and scale what works.Measure what’s working, fix what isn’t and scale what works. Clear monthly reporting on enquiries, booked jobs and cost per lead shows where your money should go next.
- Step 1 · Free · 15 minTheta Analysis A quick call to see if we’re a fit and which part of the Method is holding you back.
- Step 2 · $1,500 + GSTDelta Growth Workshop A working session that scores all three phases and builds your 90-day plan.
- Step 3 · OngoingThe Epsillon Method We build and manage the phase you choose: Fill the Pipeline, Lock the Follow-Up, Scale the System.
Principles we don’t bend on.
Automation first
If it’s repetitive, we automate it. Your follow-up runs 24/7 without anyone having to remember. More consistency, less work.
Simplicity over complexity
The simplest fix that works is the best one. Overcomplicated funnels fail. Clear, simple systems scale.
Measure what matters
We track revenue, ROI and lead quality. If it doesn’t connect to money, it doesn’t make the report.
Transparency
No hidden fees, no confusing reports, and no promises of guaranteed results. If something isn’t working, you hear it from us first.
Accountability
We set clear targets at the start and hold ourselves to them. If a campaign underperforms, we fix it.
Results-driven
Booked jobs and filled pipelines are the only scorecard. Not likes, not reach.
Always improving
Digital marketing changes fast. We keep testing so what worked last year doesn’t quietly stop working.
We don’t guarantee results. No honest agency can. We do guarantee effort, transparency and clear monthly reporting on what’s working and what isn’t.
Ready to work with a team that gives a damn?
Book your free Theta Analysis: a 15-minute call, no pitch. We’ll look at where your leads come from, where they leak, and tell you straight whether we can help.