FACEBOOK & INSTAGRAM ADS

Facebook Advertising Perth Done-for-You Campaigns for Trades & Home Services

We build and manage Facebook and Instagram advertising campaigns for trades and home service businesses across Perth and Australia. Every campaign is done for you and tracked to the actual job not just the click.

Leads in 1 Month
0
Cost Per Lead
$ 0 .17
Ad Spend
$ 0

That number up top is real. One of our Perth clients spent $600 on Facebook ads in a single month. They got 116 leads back. That’s $5.17 per lead. Not clicks. Not impressions. Leads. Real people who put their name, phone number, and what they needed into a form. 

That doesn’t happen by accident. It happens because of how the campaign is built, who it targets, and what the ad says. Most trades businesses running their own Facebook ads are making the same three mistakes.

They’re targeting too broadly, sending traffic to their homepage instead of a dedicated landing page, and running one ad with no testing. The result is $500 spent and two leads to show for it. We fix all three before the first ad goes live.

What We Do

Campaign Strategy

Before we touch your ad account, we learn your service area, your ideal job type, and exactly what a qualified lead looks like for your business. Every Facebook ad campaign we build in Perth is designed to attract that specific customer not fill your inbox with time-wasters who never book.

Ad Creative and Copy

We write the ad copy and design all creative in-house. Every piece of Facebook ad creative is built on direct response principles designed to stop the scroll, earn the click, and speak directly to homeowners in your area. No stock photos. No generic headlines. No recycled templates.

Audience Targeting

We identify the homeowners in your Perth service area who are most likely to need your service right now. Using custom audiences, lookalike audiences, and interest-based targeting, we build and test your Facebook ad targeting from day one so your budget isn’t wasted reaching the wrong people.

Landing Pages

Every Facebook ad sends traffic to a dedicated landing page built to convert one message, one form, one job. Sending paid social traffic to your homepage is one of the most common reasons Perth businesses waste their ad spend. We don’t let that happen.

Daily Management and Optimisation

We monitor your Facebook ad campaigns every day cutting what isn’t working and scaling what is. Each week you get a plain-English report showing exactly how many leads came in and what each one cost. No vanity metrics. No confusing graphs. Just the numbers that matter to your business.

Epsillon Leads Integration

Every lead from your Facebook or Instagram ads feeds directly into your CRM. An automated text and email fires within 60 seconds of a form submission so you’re the first to respond, every time. While your competitors are calling leads back the next morning, you’ve already booked the job.

Who This Is For

Our Facebook advertising service in Perth is built for trades and home service businesses across Western Australia and nationally any business that wants a consistent, predictable flow of qualified leads each month without managing it themselves.

  • Plumbers
  • Electricians
  • Builders
  • Painters
  • Landscapers
  • Flooring businesses
  • Kitchen and bathroom renovators

Important: This service isn’t suited to businesses spending less than $500/month on Facebook ad spend. Below that threshold, the data volume is too low to optimise campaigns effectively and you won’t see meaningful results. For context, most Perth service businesses we work with invest between $1,000 and $3,000/month in ad spend to generate consistent leads.

Frequently Asked Questions

Everything You Need to Know About Facebook Ads

  • Facebook advertising costs in Perth typically range from $0.50 to $3.00 per click, depending on your industry, audience targeting, and campaign objectives. For service businesses, monthly budgets of $2,000 to $3,000 are recommended to gain traction. The minimum recommended ad spend is $500/month, as data moves too slowly to optimise below that threshold.

  • Facebook advertising services for trades businesses include campaign strategy, ad copywriting and creative design, custom audience targeting, dedicated landing pages built to convert, daily campaign monitoring and optimisation, weekly reporting with lead costs, and CRM integration with automated lead follow-up within 60 seconds of form submission.

  • Sending Facebook traffic to your homepage wastes roughly half your ad spend. A dedicated landing page has one clear message, one form, and one goal. This focused approach significantly improves conversion rates because visitors aren't distracted by multiple options or navigation menus.

  • Qualified leads from Facebook advertising typically appear within 7 to 14 days of launching campaigns. Full ROI and optimised campaign data usually arrive within 60 to 90 days. Daily monitoring and weekly adjustments help accelerate results by killing underperforming ads and scaling what works.

  • The minimum recommended Facebook ads budget is $500 per month. Below this threshold, data moves too slowly to properly optimise campaigns and identify what's working. For Perth service businesses seeking consistent results, monthly budgets of $2,000 to $3,000 are recommended to gain meaningful traction.

  • At approximately $300 per month, $10 a day falls below the recommended $500/month minimum for effective Facebook advertising. While you can run ads at this budget, data accumulates too slowly to properly optimise campaigns and identify winning strategies. Higher budgets enable faster learning and better results.

  • Audience targeting starts with understanding your service area, ideal job type, and what a qualified lead looks like. Campaigns use custom audiences, lookalike audiences, and interest targeting to find homeowners most likely to need your service. These audiences are built and tested from day one to maximise ad spend efficiency.

  • Facebook advertising works for trades businesses because it targets homeowners in specific service areas who are most likely to need services. Combined with direct response copy, dedicated landing pages, and automated lead follow-up within 60 seconds, campaigns deliver a consistent, predictable flow of qualified leads each month.

  • Campaign performance is reported weekly with clear numbers showing how many leads came in and what they cost. Reports focus on actionable metrics rather than complex graphs. Daily monitoring ensures underperforming ads are stopped quickly while successful campaigns are scaled for better results.

  • Yes, Facebook advertising campaigns run across both Facebook and Instagram through Meta's advertising platform. This dual-platform approach allows you to reach homeowners wherever they spend time on social media, maximising your exposure within your service area.

  • Leads receive automated contact within 60 seconds of submitting a form. An automated text and email goes out immediately, feeding directly into your CRM. This speed gives you a significant advantage over competitors who may not respond until the next morning.

  • Ad creative includes direct response copywriting built to stop the scroll and get clicks. No stock photos or generic headlines are used. Each ad is designed specifically for your business and service, with messaging tailored to attract qualified leads rather than just generating clicks.

HOW WE START

We Don't Do Retainers on Day One.

Before we touch your campaigns or build anything, we need to understand your business. That starts with a workshop — not a sales call.

01
FREE · 15 MIN

Theta Analysis

A quick 15-minute call to see if we're a good fit. No pitch, no pressure. Just an honest look at where you are.

  • Current situation review
  • Where the gaps are
  • Whether we're the right fit
03
ONGOING

Build & Manage

Once the strategy is locked, we build and manage everything. You only pay for what makes sense for your business.

  • Full implementation
  • Ongoing management
  • Monthly reporting
Book Your Free Theta Analysis

15 minutes. No pitch. Just an honest look at your situation.

Let's Have a Chat

Leave your details below or give us a call at (+614) 480 029 284 and let’s chat about your goals, and how we can help boost your business