Free download · For trades & home improvement

Where your leads are leaking.

27 quick yes or no checks across the nine stepping stones of The Epsillon Method. Ten minutes with a cuppa and you’ll know exactly where enquiries are slipping away, and what to fix first.

  • 27 yes or no checks, one page per phase
  • Why each one matters, plus a quick fix you can do yourself
  • A score sheet and a know-your-numbers worksheet

Free 7-page PDF. Instant download.

Cover of the free PDF: Where Your Leads Are Leaking, The Tradie’s 9-Point Lead Checklist
What’s inside

Nine checks. One for every stepping stone.

The checklist follows The Epsillon Method, the system we use with trades businesses: Fill the Pipeline, Lock the Follow-Up, Scale the System. Here’s the question behind each check.

Phase 1

Fill the Pipeline

Get the right people asking for a quote.

  1. 1

    Targeting

    Do you know exactly which jobs, suburbs and customers you want more of?

  2. 2

    Offer

    Does your ad give homeowners a clear reason to get in touch now?

  3. 3

    Traffic

    Are the right people seeing your offer every week, not just when work is quiet?

Phase 2

Lock the Follow-Up

Make sure no enquiry slips through.

  1. 4

    Capture

    Do all your enquiries land in one place, or are they spread across phones and inboxes?

  2. 5

    Speed-to-Lead

    How fast does a new enquiry hear back from you while you’re on the tools?

  3. 6

    Nurture

    What happens to the people who don’t book straight away?

Phase 3

Scale the System

Turn more enquiries into jobs and keep them coming.

  1. 7

    Convert

    Do your quotes get followed up, or do they drift?

  2. 8

    Retain

    Are past customers and reviews bringing you work?

  3. 9

    Optimise

    Do you know your numbers, or are you guessing?

Who it’s for

Built for owners who are on the tools.

Trades and home-improvement owners

Builders, cabinetmakers, flooring, kitchens, bathrooms, electricians, plumbers, landscapers and other home-service businesses.

You’re getting some enquiries

But you have a feeling more of them should be turning into booked measures and jobs.

You’re on the tools most days

And follow-up happens when you get a minute, which isn’t often.

Get the checklist

Where should we send it?

Pop your details in and the PDF is yours straight away. Print it, grab a pen and work through it with your morning cuppa.

Cover of the free PDF: Where Your Leads Are Leaking, The Tradie’s 9-Point Lead Checklist
We’ll email you the checklist and the odd useful tip. No spam, and you can unsubscribe any time. We never share your details.

Rather talk it through?

Book your free Theta Analysis. We’ll go through where your leads come from, where they leak, and tell you straight whether we can help.

Book your free Theta Analysis A free 15-minute call. No pitch. Call 0480 029 284