Where your leads are leaking.
27 quick yes or no checks across the nine stepping stones of The Epsillon Method. Ten minutes with a cuppa and you’ll know exactly where enquiries are slipping away, and what to fix first.
- 27 yes or no checks, one page per phase
- Why each one matters, plus a quick fix you can do yourself
- A score sheet and a know-your-numbers worksheet
Free 7-page PDF. Instant download.

Nine checks. One for every stepping stone.
The checklist follows The Epsillon Method, the system we use with trades businesses: Fill the Pipeline, Lock the Follow-Up, Scale the System. Here’s the question behind each check.
Fill the Pipeline
Get the right people asking for a quote.
- 1
Targeting
Do you know exactly which jobs, suburbs and customers you want more of?
- 2
Offer
Does your ad give homeowners a clear reason to get in touch now?
- 3
Traffic
Are the right people seeing your offer every week, not just when work is quiet?
Lock the Follow-Up
Make sure no enquiry slips through.
- 4
Capture
Do all your enquiries land in one place, or are they spread across phones and inboxes?
- 5
Speed-to-Lead
How fast does a new enquiry hear back from you while you’re on the tools?
- 6
Nurture
What happens to the people who don’t book straight away?
Scale the System
Turn more enquiries into jobs and keep them coming.
- 7
Convert
Do your quotes get followed up, or do they drift?
- 8
Retain
Are past customers and reviews bringing you work?
- 9
Optimise
Do you know your numbers, or are you guessing?
Built for owners who are on the tools.
Trades and home-improvement owners
Builders, cabinetmakers, flooring, kitchens, bathrooms, electricians, plumbers, landscapers and other home-service businesses.
You’re getting some enquiries
But you have a feeling more of them should be turning into booked measures and jobs.
You’re on the tools most days
And follow-up happens when you get a minute, which isn’t often.
Where should we send it?
Pop your details in and the PDF is yours straight away. Print it, grab a pen and work through it with your morning cuppa.

Your checklist is ready.
Thanks. Download it now and keep it handy. It’s 7 pages and prints nicely on A4.
Want a second set of eyes on your answers? Book your free Theta Analysis. It’s 15 minutes, no pitch.
Rather talk it through?
Book your free Theta Analysis. We’ll go through where your leads come from, where they leak, and tell you straight whether we can help.