Epsillon Media
0480 029 284 Book your free Theta Analysis
Services

Everything you need to turn ad spend into booked jobs.

Pick the channels that match where your customers are. We connect them into one lead generation engine that runs while you’re on the tools, and track every lead from first click to signed job.

Book your free Theta Analysis How we start
5.0 from Google reviewsA free 15-minute call. No pitch.
01 · Paid advertising

Get the phone ringing.

Paid ads

Facebook & Instagram Ads

The highest-volume lead channel for most trades. We build campaigns around your ideal customer and your specific offer, then test and optimise them every day.

If your phone isn’t ringing from Facebook, the campaign isn’t set up right. We fix the targeting, the message and the offer, and connect every lead to instant follow-up.

2,155 leads for Longmire Cabinets at an average of $7.82 each (Aug 2023 to Dec 2025).

What’s included

  • Campaign strategy and setup
  • Audience research and targeting
  • Daily monitoring and optimisation
  • Creative testing and iteration
  • Monthly performance reporting

Best for: Renovations, flooring, landscaping, kitchens and any trade with a visual result.

Video

YouTube Ads

Video pre-roll that builds trust with homeowners before they’ve even heard your name.

Best used as a bolt-on to your existing campaigns, to lift conversion rates across every other channel.

What’s included

  • Video ad strategy and targeting
  • Script direction
  • Remarketing to past visitors and leads
  • Performance reporting

Best for: Builders and higher-ticket trades where trust closes the deal.

Short-form video

TikTok Ads

Short-form video ads reach a younger homeowner audience that other channels miss.

Works well alongside Facebook for renovation and home improvement businesses.

What’s included

  • Campaign setup and targeting
  • Short-form creative direction
  • Testing alongside Meta campaigns
  • Performance reporting

Best for: Renovation and home improvement businesses targeting first-home buyers and younger homeowners.

02 · Follow-up & CRM

Never let a lead go cold again.

Lead management

Lead Management CRM

Your own branded CRM, built for trades businesses. Every lead tracked, every call, text and email recorded, and your whole pipeline visible from your phone.

Pipelines, automations, review requests and appointment booking in one place. No more juggling five different tools.

What’s included

  • Lead capture and tracking
  • Automated follow-up sequences
  • Appointment booking system
  • Review requests
  • Mobile app access
  • Team collaboration tools

Best for: Any business losing track of enquiries across phone, inbox, Facebook and paper.

Automation

Automation & Nurturing

Every lead gets contacted instantly, day or night. AI-assisted chat and SMS keep the conversation going, qualify the lead and book the appointment, so your team only talks to people ready to quote.

If it’s repetitive, we automate it. More consistency, less admin, fewer no-shows.

What’s included

  • Instant SMS and email response
  • AI chatbot for lead engagement
  • Email and SMS nurture sequences
  • Lead qualification workflows
  • Appointment reminders and no-show reduction

Best for: Busy owner-operators who can’t answer every enquiry the moment it lands.

03 · Web & search

Convert visitors. Get found.

Web design

Websites & Landing Pages

Your website should be the hub of your marketing, not an online business card. We build fast, mobile-first sites and landing pages designed to turn visitors into enquiries.

Every site is set up with proper tracking from day one, so you can see where enquiries come from and what they’re worth.

What’s included

  • Mobile-first design and build
  • Conversion-focused landing pages
  • Analytics and conversion tracking
  • Speed and technical SEO foundations
  • CRM and booking integration

Best for: Trades with an outdated site, or no site at all, ready to look as professional as their work.

Organic search

Search Engine Optimisation

Long-term organic traffic from Google. SEO takes around 3–6 months to build, then compounds month on month: leads that keep coming even when ad spend pauses.

We focus on local SEO and your Google Business Profile first, because that’s where most homeowners find a tradie.

What’s included

  • Keyword research and strategy
  • On-page and technical SEO
  • Local SEO and Google Business Profile
  • Content planning and creation
  • Monthly ranking and traffic reporting

Best for: Established trades wanting to reduce reliance on paid ads over time.

AI search

GEO: Generative Engine Optimisation

Search is changing. AI tools like ChatGPT and Perplexity now answer the questions your customers used to Google.

We structure your content, reviews and business information so AI assistants cite you, not your competitors.

What’s included

  • AI search visibility audit
  • Structured data and entity optimisation
  • Content built to be cited
  • Review and reputation signals
  • Ongoing monitoring

Best for: Businesses that want to be found wherever homeowners search, today and next year.

04 · Creative & reporting

Messaging that sells. Numbers that matter.

Copy & creative

Copywriting

Direct-response copy that converts. Ads, landing pages and email sequences written in your customers' language, not agency jargon.

If a homeowner can’t understand it in 30 seconds, we rewrite it.

What’s included

  • Ad copy development
  • Landing page copy
  • Email and SMS sequence writing
  • Video script creation
  • Brand messaging framework

Best for: Anyone whose ads get clicks but not enquiries.

Design

Graphic Design

Professional ad graphics and landing page design, with multiple variations built for testing. Static ads, carousels and banners, done for you.

Consistent, professional creative makes a trades business look like the obvious choice.

What’s included

  • Ad creative design
  • Landing page graphics
  • Social media assets
  • Brand asset creation
  • Multiple test variations

Best for: Trades running ads on stock images or phone snaps.

Reporting

Analytics & Reporting

Crystal-clear reporting on what matters: enquiries, booked jobs, cost per lead and revenue attributed. No vanity metrics.

If it doesn’t connect to money, we don’t waste your time talking about it.

What’s included

  • Monthly performance reports
  • Cost per lead tracking
  • ROI calculations
  • Conversion rate analysis
  • Strategic recommendations

Best for: Every client. It’s included.

The Epsillon Method

How the services fit together.

Every service above sits inside The Epsillon Method: three phases, three stepping stones each. We start with the phase that’s costing you the most, then build on it.

Phase 1

Fill the Pipeline

We build a predictable lead generation engine that gets your phone ringing with qualified buyers.

  • 1TargetingIdentify exactly who your ideal customers are and where to find them.
  • 2OfferCreate an offer that gives prospects a compelling reason to contact you.
  • 3TrafficDrive qualified traffic to your offer consistently.
Phase 2

Lock the Follow-Up

We install CRM and automation so every lead receives an immediate response and consistent follow-up.

  • 4CaptureCapture every enquiry in one central system.
  • 5Speed-to-LeadRespond to every enquiry within seconds.
  • 6NurtureStay top of mind until prospects are ready to buy.
Phase 3

Scale the System

We optimise your marketing and customer systems so your business grows without adding more hours.

  • 7ConvertTurn more enquiries into paying customers.
  • 8RetainGenerate more business from existing customers.
  • 9OptimiseMeasure, improve and scale what works.
Where you start
  1. Step 1 · Free · 15 minTheta Analysis A quick call to see if we’re a fit and which part of the Method is holding you back.
  2. Step 2 · $1,500 + GSTDelta Growth Workshop A working session that scores all three phases and builds your 90-day plan.
  3. Step 3 · OngoingThe Epsillon Method We build and manage the phase you choose: Fill the Pipeline, Lock the Follow-Up, Scale the System.
How we start

We don’t do retainers on day one.

Before we touch your campaigns, we need to understand your business. Ongoing management starts from $1,000 per month plus ad spend, on a 90-day minimum, then cancel any time. You only pay for the channels that make sense for you.

01Free · 15 min

Theta Analysis

A quick call to see if we’re a fit. No pitch, no pressure. Just an honest look at where you are.

02$1,500 + GST · credited

Delta Growth Workshop

A working session to score all three phases, find the biggest leaks and build a 90-day plan you keep. Credited to your first month if you start a phase.

03Ongoing

Build & manage

We implement the plan, manage every channel and report monthly on enquiries, booked jobs and cost per lead.

We don’t guarantee results. No honest agency can. We do guarantee effort, transparency and clear monthly reporting on what’s working and what isn’t.

Not sure which channels are right for you?

Book your free Theta Analysis: a 15-minute call, no pitch. We’ll look at your current situation and tell you exactly where to focus first.

Book your free Theta Analysis A free 15-minute call. No pitch. Call 0480 029 284