Theta Analysis
15Minutes, by phone or video call
$0Free. Nothing to sign
1Straight answer on fit
- Where your enquiries come from now
- Where they leak before they become jobs
- Which phase of The Epsillon Method to look at first
Theta Analysis · Step one
A straight answer in 15 minutes.
The Theta Analysis is a free 15-minute call for trades, builders and home-service businesses. We look at where your leads come from, where they leak, and tell you straight whether we can help.
A free 15-minute call. No pitch.
What it is
A quick, honest check on fit.
Every client starts here. Before anyone spends money on marketing, we need to understand what’s happening inside your business, and you need to know whether we’re the right people to help.
In 15 minutes we’ll get a clear picture of where you are, where you want to be, and what’s in the way. Then we’ll tell you straight whether the next step makes sense.
A good fit if you
- Run a trades, building or home-service business
- Make the marketing decisions (or can bring the person who does)
- Have a problem that’s costing you time or money right now
- Want to act on it in the next 30 to 90 days
- Can handle more work when the leads come in
Probably not a fit if you
- Are outside trades and home services
- Need results inside a week or two
- Want a quick quote without a conversation
What we look at
Four questions. Fifteen minutes.
It’s a conversation, not a form. These are the four things we’ll cover.
Why now
What made you reach out today, and what’s going on in the business that needs to change.
Your business
What you do, who you do it for, the size of the team and where your work comes from now.
The gap
Where you are today, where you want to be in three to twelve months, and what’s standing in between.
What’s missing or broken
Lead flow, follow-up, tracking: which part of the system is leaking jobs.
Where Theta sits
The first look at The Epsillon Method.
The Epsillon Method has three phases with three stepping stones each. On the Theta Analysis we listen for which phase is holding you back. The Delta Growth Workshop then scores all three in detail.
Phase 1
Fill the Pipeline
We build a predictable lead generation engine that gets your phone ringing with qualified buyers.
- 1TargetingIdentify exactly who your ideal customers are and where to find them.Work out exactly who your ideal customers are and where to find them: the suburbs you service, the jobs you want more of and the problems that make people pick up the phone.
- 2OfferCreate an offer that gives prospects a compelling reason to contact you.Craft the hook that gets people to respond. A clear, specific offer gives homeowners a compelling reason to contact you now, instead of scrolling past or calling the next business on the list.
- 3TrafficDrive qualified traffic to your offer consistently.Get your offer in front of the right people consistently, with paid ads on Facebook, Instagram and Google. The aim is a steady flow of qualified enquiries, not a one-off spike.
Phase 2
Lock the Follow-Up
We install CRM and automation so every lead receives an immediate response and consistent follow-up.
- 4CaptureCapture every enquiry in one central system.Every enquiry lands in one central CRM, whether it comes from an ad, your website, a phone call or a message. Nothing gets lost in a notebook, an inbox or someone’s head.
- 5Speed-to-LeadRespond to every enquiry within seconds.Respond to every enquiry within seconds. Instant SMS and email replies, missed-call text back, online booking and alerts to your team make you more likely to be the first business they hear from.
- 6NurtureStay top of mind until prospects are ready to buy.Stay top of mind until people are ready to buy. Follow-up sequences by SMS and email keep the conversation going, so a lead who isn’t ready today still thinks of you when they are.
Phase 3
Scale the System
We optimise your marketing and customer systems so your business grows without adding more hours.
- 7ConvertTurn more enquiries into paying customers.Turn more enquiries into paying jobs. A clear quote-to-close process, easy booking and a pipeline you can see at a glance help you follow up every quote instead of letting it drift.
- 8RetainGenerate more business from existing customers.Win more work from the customers you already have. Review requests, campaigns that reactivate past customers and repeat-customer systems bring in jobs without paying for a brand-new lead every time.
- 9OptimiseMeasure, improve and scale what works.Measure what’s working, fix what isn’t and scale what works. Clear monthly reporting on enquiries, booked jobs and cost per lead shows where your money should go next.
Where you start
- Step 1 · Free · 15 minTheta Analysis A quick call to see if we’re a fit and which part of the Method is holding you back.You are here
- Step 2 · $1,500 + GSTDelta Growth Workshop A working session that scores all three phases and builds your 90-day plan.
- Step 3 · OngoingThe Epsillon Method We build and manage the phase you choose: Fill the Pipeline, Lock the Follow-Up, Scale the System.
Video testimonial
It started with a conversation.
Solomons Flooring had been in business for eight years and had increased its Google AdWords spend with no increase in enquiries. Here’s what changed.
“The results pretty much came in straight away. We started getting leads literally the first couple of days.”Chris Armstrong, owner-operator, Solomons Flooring Midland
What you walk away with
Clarity, whichever way it goes.
No pitch, no pressure. Fifteen minutes of your time, and you leave knowing more than when you started.
- 01
A straight answer on fit
Whether we can genuinely help, and why.
- 02
Your gap, in your words
A recap of where you are, where you want to be and what’s in the way.
- 03
The right next step
If it’s a fit: the Delta Growth Workshop. If not, we’ll point you in the right direction.
How it works
Three steps. Fifteen minutes.
01Book
Pick a time
Choose a slot that suits you in our online calendar.
0215 min
Have the call
Phone or video. We ask why now, how the business runs, where you want to go and what’s missing or broken.
03Next step
Get a straight answer
If it’s a fit, we book your Delta Growth Workshop. If it isn’t, we’ll say so.
Is the Theta Analysis free?
Yes. It’s a free 15-minute call. There’s nothing to pay and nothing to sign.
Is it a sales pitch?
No. The call is there to work out whether we can genuinely help. If we can’t, we’ll tell you politely and try to point you in the right direction.
Who should be on the call?
Whoever makes the marketing decisions in the business. Usually that’s the owner, and sometimes a business partner too.
Do I need to prepare anything?
No. It helps to have a rough idea of where your work comes from now and what you’d like the next three to twelve months to look like, but there’s no homework.
What happens after the call?
If it’s a fit, the next step is the Delta Growth Workshop ($1,500 + GST, credited to your first month if you start a phase). If it isn’t, you leave with a straight answer and we part as friends.
Do you guarantee results?
We don’t guarantee results. No honest agency can. We do guarantee effort, transparency and clear monthly reporting on what’s working and what isn’t.
Fifteen minutes. A straight answer.
Book your free Theta Analysis. We’ll look at where your leads come from, where they leak, and tell you straight whether we can help.