Businesses today are cautious of the strategies they invest in when it comes to marketing. Small businesses ensure that they spend their limited budget wisely to get the most for the money spent.
That’s precisely where social media marketing comes in.
Social Media Marketing has surfaced as one of the most versatile and cost-effective strategies that businesses like yours can leverage to target the right customer base and improve sales over time.
Well, that’s the reason why a whopping 97% of the online marketers bank on social media to improve sales!
So, let’s discuss how Social Media Marketing has made it easier for businesses to market their products and services.
1. Customer Attention Has Turned Online
Your customers are spending most of their time online on social media networks like Facebook, Instagram, and Twitter. Statista claims that 70% of the US population owns at least one social media account. A staggering 59% of this population is active every day or most days and over a third of this population check social media over five times a day!
More to the point predictions from professionals have theorised that the worldwide social media population will grow to 3.1 billion people! Amazing. Well, this is an excellent opportunity for your brand to market products or services to this increasing number of the online population.
2. Customers are Receptive to Social Media Marketing
Social Media is a fun way to network, and people love it for how simple it is to keep in touch with friends and family. However, people don’t sign up to social media networks to be marketed to. Although they would love to follow their favourite brand on social media, most people don’t like to be sold to.
Therefore, it becomes a great responsibility for brands to make sure their sales pitch is optimised for social media.
Since Social Media allows marketers to create a more conversational and friendly outlook for a brand, consumers can become more receptive to their message. The content you push onto these social media channels is an excellent variable of your online success.
3. Social Media Helps to Improve Brand Recognition
Marketing on social media has proven vital to improving brand visibility time and time again. With that, brands can enjoy improved recognition and awareness on social media platforms.
Social Media allows brands to create and publish content that truly reflects their personality and voice – a crucial factor when it comes to making an emotional connection with the target audience.
With publishing content that adds value to their lives, you can also present yourself as a highly useful and accessible brand.
For example, a potential customer having no idea what your brand is about, can quickly turn to his favourite social media channel and find out crucial information about you and your offerings through the content you’ve published!
4. Social Media Boosts Inbound Traffic
Social Media is a highly used source for generating inbound traffic to a business website. Social media can prove to be a very effective marketing strategy as it can complement your search engine optimisation efforts and improve search engine ranking.
With each content or post, you publish on social media, and you are creating an opportunity for your followers to visit your website.
Therefore, social media has become an essential part of online sales funnel as it can help your brand to convert potential customers. To do that effectively, we recommend publishing highly valuable and engaging content.
5. Social Media Allows for Precision Audience Targeting/Retargeting
Social media marketing has helped businesses to strategically target different audiences which allow brands to reach out to a specific group of people with their content.
Just pushing out content on social Media doesn’t work until the content is highly targeted. Once you create and push such content, you will be able to drive highly qualified leads back to your landing page or business website.
Businesses can leverage these precision targeting features on the social media platform they are on by figuring out the behaviour, demographics, and preferences of their target audience. You will have to first choose the right social media platform to target. This will help you generate relevant traffic back to your website.
Over to You
There you have it. We have discussed the top 7 reasons why social media marketing should be your business’s top priority in 2020. We hope this piece of content brought great value to your business. Since you are here, don’t forget to subscribe to our weekly newsletter as we bring all the latest news and trends from the world of digital marketing.
