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Your Website is Your Business Asset

The most important metric for your business is how many people buy from you?

Having a website is not enough to make money. You need to know how to use the data you are collecting to maximise your business’s profits. Business owners utilise website statistics and reports to help them improve their websites.

Website statistics are crucial for many reasons; they tell you if.

  • People are visiting your site
  • How much time they are spending on the site
  • Where the people are coming from, i.e. Facebook, Instagram
  • What they are searching looking for.

And more, If you want a website that creates much revenue, you need to know your numbers.

A website is a great way to promote your business, but it’s not enough to have any website. You need one that instils trust into the people who may buy from you. A good website will provide you with valuable statistics about your business.

Why a website is a must for your small business

It’s a simple fact that when you have a business, you need a website. You need a way to direct customers and potential clients to find out about your business and services. If you don’t have a website, you won’t compete with other companies in your industry.

It’s not enough anymore to have a Facebook page.

Your customers and potential customers need a way to find out if you perform the services they need or want. They need to be able to contact you. And they need to trust you before they’ll do business with you.

Nowadays, the majority of small businesses rely on the Internet to promote business. Yet if your website isn’t designed well, it will fail;

  • To communicate your brand identity
  • fails to establish trust.
  • End up as another placeholder on the Internet.

On the other hand, if your business website is made professionally and is user-friendly, it will be more effective in generating sales and establishing trust for your business.

What do people look for when they visit a website?

When someone visits a website, whether it’s a small business website or a personal website, they usually have a few questions

  • Is this website relevant to me and my needs?
  • Can I find what I’m looking for?
  • Can I find it?
  • Do I know what to do if I find it?
  • Is this easy to navigate?

When answers to these questions are in mind, they will move on to another website or competitor if they see a website that doesn’t meet these.

It’s essential to keep this in mind when you design your website because the website will be there to represent your company, whether it’s a brick and mortar store or an eCommerce store.

People look for your website before they purchase or contact businesses.

People need to be able to find you before they can do business with you. 

This is especially true for small businesses that might not have a big ad budget or a large marketing budget to buy their way into the market. But while many people know they should have a website, many others don’t know why. And while there are many reasons to create and maintain a website for your small business, one of the top reasons is often overlooked: credibility. A great website is essential for credibility.

Your website helps you build trust.

Your website is the number one tool for getting your brand out there, and it’s a way to establish your business as an honest, serious and credible company to potential customers. But when you don’t have a website to show off your brand, all you have is a Facebook page, a Twitter account and a few Instagram photos that won’t cut it for most people as people see these platforms as mainly social forums, not for business.

That’s why people look for your website before they purchase or contact you. No website means that your business is small or just getting started, which is not a good first impression for your brand.

Think of it this way: if you look for a doctor, you will first Google them. If they have a professional web design, it tells you that they take their business seriously. It also shows that they are reputable because they want to project the image of a legitimate doctor.

Websites can make your business money.

A small business website can give customers information about the products and services you offer, pricing, hours of operation, contact information, and more. For example, the website of a local bakery might allow customers to place an order for a birthday cake online. The website of a plumber might include:

  • Information on the kinds of services offered.
  • The types of discounts or special offers.
  • Make online bookings or callouts.

A business with a website can also more easily keep customers informed about services and promotions.

If you don’t have a website, you miss out on a valuable customer-building tool!

If you don’t have a website, you are missing out on a valuable customer-building tool! In today’s day and age, having a website is a must. If you run a business or you want to start one, you need a website.

So, if you don’t have a website, you are missing out on a valuable customer-building tool. If you have any questions about websites, please feel free to contact us at contact@epsillonmedia.com,

Thank you for reading. 

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