GOOGLE ADS
They're Already Searching for You. Google Ads Puts You There First.
We manage Google Search campaigns for Australian trades and home service businesses. High-intent traffic. Tracked to the lead.
Someone is searching for your service right now.
Facebook Ads
Finds people who MIGHT need you
Awareness & Volume stage
Best for
Building pipeline, retargeting, brand awareness
Google Ads
Finds people searching RIGHT NOW
Intent & Decision stage
Best for
Capturing ready-to-buy demand
Facebook ads find people who might need you. Google Ads finds people who are searching for you right now. Someone typing “emergency plumber Perth” or “bathroom renovation quote Joondalup” has already decided they need the service.
They’re comparing options in real time. The business that shows up first, with the right message, gets the call. That’s what Google Ads does when it’s set up correctly.
Most trades businesses running Google Ads are bleeding budget on the wrong keywords, sending clicks to pages that don’t convert, and getting charged for searches that have nothing to do with their business.
We see it every time we audit a new account. We fix the structure, cut the waste, and build campaigns that produce leads you can track to actual jobs.
What We Do
01
Keyword Research and Campaign Structure
We identify the exact search terms your ideal customers use when they’re ready to book.
We build tightly structured campaigns around those terms so every dollar goes toward high-intent traffic.
02
Ad Copy
We write ads that match what the searcher wants and stand out from the three competitors sitting above and below you.
Click-through rate matters. A better ad means lower cost per click and more leads for the same spend.
03
Landing Pages
Same rule as Facebook. Traffic goes to a dedicated page built to convert. Not your homepage.
04
Negative Keywords
One of the most important and most neglected parts of Google Ads management.
We continuously add negative keywords to stop your budget being spent on irrelevant searches.
05
Conversion Tracking
We track every phone call, every form submission, every lead back to the keyword that generated it.
You know exactly which campaigns are producing and which aren’t.
06
Bid Management
We manage your bids manually and with smart bidding strategies depending on campaign maturity.
As data builds, we optimise toward the lowest cost per lead.
Who This Is For
Trades and service businesses who want to capture high-intent demand in their area. Works best alongside Facebook Ads for a full-funnel approach.
Facebook builds awareness and generates volume. Google captures the buyers who are ready to act right now.
Minimum recommended ad spend: $1,000 per month.
We Don't Do Retainers on Day One.
Before we touch your campaigns or build anything, we need to understand your business. That starts with a workshop — not a sales call.
Theta Analysis
A quick 15-minute call to see if we're a good fit. No pitch, no pressure. Just an honest look at where you are.
- Current situation review
- Where the gaps are
- Whether we're the right fit
Full Strategy Build
A paid discovery session where we build your complete Google Ads strategy — keywords, match types, bidding, and conversion tracking.
- Full marketing audit
- Gap analysis
- 90-day roadmap
- Implementation proposal
Build & Manage
Once the strategy is locked, we build and manage everything. You only pay for what makes sense for your business.
- Full implementation
- Ongoing management
- Monthly reporting
15 minutes. No pitch. Just an honest look at your situation.
Also consider: Facebook & Instagram Ads
These two services work together. Facebook builds awareness. Google captures buyers.