SEARCH ENGINE OPTIMISATION
Paid Ads Fill Your Pipeline This Month. SEO Fills It for the Next 10 Years.
Search engine optimisation for Australian trades and home service businesses. Built for long-term organic lead flow.
The SEO Timeline
Month 1
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Setup & Research
Month 3
Early Traction
Month 6
Momentum
Month 12
Compounding Growth
Here’s the honest truth about SEO. It won’t produce leads next week. It probably won’t produce leads next month. Done properly, it takes 3 to 6 months before you see meaningful organic traffic, and 12 months before it compounds into a serious lead source.
So why bother?
Because every tradie who’s been paying $2,000 a month in ad spend for three years has also been building someone else’s asset. The moment they stop paying, the leads stop. SEO is the opposite.
The content you build today keeps ranking and keeps generating leads without ongoing ad spend behind it. The trades businesses we work with that use both paid ads and SEO have the most resilient lead generation systems.
Ads cover the short term. SEO builds the long-term foundation.
Paid Ads vs. SEO
Paid Ads
A tap that turns off the moment you stop paying.
Immediate results, but entirely dependent on ongoing budget.
SEO
A snowball that grows over time.
Slow to start, but builds momentum and keeps generating leads independently.
What We Do
Local SEO
We optimise your Google Business Profile, build local citations, and make sure you show up when someone searches for your service in your suburb.
On-Page Optimisation
We fix the technical issues on your existing site that are stopping Google from ranking you. Page speed, site structure, meta data, internal linking.
Content Strategy
We identify the search terms your ideal customers use when they’re researching before they’re ready to call. We create content that answers those questions and positions you as the authority in your area.
Link Building
We build relevant, high-quality backlinks to your site that increase your domain authority and push your rankings up over time.
Monthly Reporting
You get a clear report showing keyword rankings, organic traffic, and leads generated from organic search. No smoke and mirrors.
We Don't Do Retainers on Day One.
Before we touch your campaigns or build anything, we need to understand your business. That starts with a workshop — not a sales call.
Theta Analysis
A quick 15-minute call to see if we're a good fit. No pitch, no pressure. Just an honest look at where you are.
- Current situation review
- Where the gaps are
- Whether we're the right fit
Full Strategy Build
A paid discovery session where we build your complete Google Ads strategy — keywords, match types, bidding, and conversion tracking.
- Full marketing audit
- Gap analysis
- 90-day roadmap
- Implementation proposal
Build & Manage
Once the strategy is locked, we build and manage everything. You only pay for what makes sense for your business.
- Full implementation
- Ongoing management
- Monthly reporting
15 minutes. No pitch. Just an honest look at your situation.